Moving Target
11 July 2025 33 comments
FPL Marc FPL Marc
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While the Morgan Gibbs-White pursuit looks like becoming a saga, Tottenham Hotspur have relatively decisively wrapped up a move for Mohammed Kudus.

Arriving as their first major signing since Thomas Frank’s appointment as head coach, Kudus slides across London from West Ham United in a £55m deal.

After an underwhelming 2024/25, what impact will the 24-year-old attacking midfielder have in Fantasy Premier League (FPL)?

We’ll take a look during this Moving Target piece, including data and images from our Premium Members Area.

HISTORY

­­­FPL Gameweek 14 differentials: Kudus, Gomez + Delap 5

At Nordsjaelland, the Ghanaian impressed Ajax enough for the Dutch giants to make a move in 2020.

While an early meniscus injury kept Kudus out for several months, he went on to win consecutive Eredivisie titles before catching attention with his 2022/23 breakthrough.

It wasn’t just his 11 league goals. He netted four times in a Champions League group featuring Liverpool, Napoli and Rangers.

SEASONCLUBDIVISIONSTARTS (SUB)GOALSASSISTS
2024/25West HamPremier League31 (1)54
2023/24West HamPremier League27 (6)89
2022/23AjaxEredivisie19 (11)114
2021/22AjaxEredivisie4 (12)11
2020/21AjaxEredivisie8 (9)43
2019/20FC NordsjaellandDanish Superliga22 (3)111

He even found time to score a goodbye hat-trick versus Ludogorets in August 2023, before sealing the switch to England.

From the initial £100m received for Declan Rice, West Ham dedicated a larger chunk to Kudus than to other incomings. Fans quickly discovered why.

Season one peaked with a 10-match winter spell of five goals and four assists, while he scored another five during their run to the Europa League quarter-finals. One of them – an incredible solo effort versus Freiburg – was nominated for FIFA’s end-of-year Puskas Award.

The spectacular strikes didn’t end there either, as acrobatic moments stunned Brentford and Manchester City. As for FPL, a brace against Wolverhampton Wanderers brought in a 16-point haul, later racking up 12 at Newcastle United.

FPL new signings: Will Kudus shine at Tottenham under Frank? 4

However, in 2024/25, no double-digit tallies took place. Only once did Kudus exceed seven points. Accusations of the attacking midfielder not putting in the graft became more frequent from the Hammers’ faithful.

And after putting West Ham 1-0 up at *checks notes* Spurs last October, he was sent off and given a five-match ban for hitting Micky van de Ven‘s face.

Luckily, there’s already an uploaded video of the new teammates definitely shaking hands. But these rival teams aren’t usually as friendly with each other.

COMPARING HIS TWO FPL SEASONS

With the early 00s flurry of Frederic Kanoute, Jermain Defoe and Michael Carrick long gone, it’s very rare for them to do business together. This is the first time since 2011, when the recently-relegated Hammers sold Scott Parker and loaned in David Bentley.

Is it, therefore, a huge red flag that West Ham were willing to sell Kudus to Spurs for far below his £85m domestic release clause? Or is it deemed a necessary sacrifice that allows Graham Potter’s overhaul to take place?

Playing a similar amount of league minutes in both campaigns (2,521, then 2,591), the latest one brought a big drop from 17 attacking returns.

Part of this can be explained by managerial upheaval and the team dropping down to 14th – still higher than Spurs – but looking at Kudus’ underlying data tells a different story.

2024/252023/24
FPL points106137
Goals + assists917
Attempts7567
Shots on target2117
Big chances106
Penalty area touches142116
Chances created3128
Big chances created45
Expected goals (xG)6.905.14
Expected goal involvement (xGI)9.608.81

Using our Members Area to compare, he was actually better in season two.

The first was a huge overachievement for expected goal involvement (xGI, +8.19). This time had him more productive in most areas, such as chances created, expected goals (xG) and touches in the box.

FPL new signings: Will Kudus shine at Tottenham under Frank?

Above: Statsbomb shows that several low xG Kudus shots became goals in 2023/24

Furthermore, Kudus ended with a greater number of shots than Chris Wood, Luis Diaz and Jean-Philippe Mateta, a higher number on target than Morgan Rogers, more big chances than Matheus Cunha and an xGI tally that bettered Anthony Elanga.

Despite this, he didn’t finish among the best 45 FPL midfielders.

Though what both seasons have in common is this strong dribbler being the league’s number one for attempted take-ons.

FPL new signings: Will Kudus shine at Tottenham under Frank? 3

Above: Players ranked by total attempted take-ons during 2023/24 (left) and 2024/25 (right)

Using his low centre of gravity, Kudus is a superb ball carrier and can attract lots of fouls. That’s potentially good news for Spurs’ set-piece takers.

WHERE KUDUS FITS IN AT SPURS

It should fit in well with Frank’s preferred style of quick and direct attacks. So it’s just a question of where he’ll be deployed.

“I’m a very direct winger, strong, very good at taking players on and creating chances, so there is a lot of flair in my game. I like to entertain the fans as well.” – Mohammed Kudus to the Spurs website

The left-footed attacker prefers the right flank, but the untouchable presence of Jarrod Bowen forced Kudus to showcase his versatility once Potter came in and applied a wing-back system.

FPL new signings: Will Kudus shine at Tottenham under Frank? 1

Above: A graphic from Sky Sports showing the many positions of Kudus

He’s spoken of the frustrations this brings, but has been professional about it.

“When you play in a certain position for a long period of time, it becomes natural. The movements are natural. But being versatile is good for the coach, especially with the injuries. I can play a number of positions and I don’t mind that and I don’t mind doing a job for the team to get the three points.” – Mohammed Kudus to Sky Sports

Right now, his new side employs Dominic Solanke, Son Heung-min, Brennan Johnson, Mathys Tel, Dejan Kulusevski, James Maddison, Wilson Odobert and Richarlison. We might soon be able to add Gibbs-White to the mix, too.

Until several of these names depart, our resident Spurs fan, Sam Bonfield, thinks there’s lots of uncertainty about Kudus’ main position. She spoke about this on one of our recent videos.

“What we seem to have is a lot of players who can play a bit of everywhere. Even Tel, he can play on the left or the centre-forward position. Now that’s great, it’s helpful because it gives you better backups. I just don’t know that Kudus is the thing that we’re missing.” – Sam Bonfield from FPLFamily

“You would expect that Johnson would be out on the right. The left is more contentious because I’m not convinced that Son is still going to be at Spurs next season. Even if he is, I’m not convinced he’s going to get the same level of minutes.

“We’ve just signed Tel full-time, maybe he wants to give [Maddison] more game time, so maybe he puts Johnson on the left.” – Sam Bonfield from FPLFamily

Frank surely has a position in mind. While Potter inherited Kudus, Spurs have actively gone out and bought him for £55m. And West Ham didn’t really have a striker, whereas the Lilywhites do.

Perhaps Frank intends to play Kudus on the right, as his next Bryan Mbeumo. But that’s Johnson’s best position – he was the club’s leading player for goals (11) and FPL points (137).

WILL KUDUS BE WORTH BUYING IN FPL?

Either way, Spurs fans can be hopeful that their new signing will be a success. Not needing Premier League adaptation is good, as are the two seasons of underlying stats.

Because, as excellent as his 2023/24 was, numbers say he was even more threatening in 2024/25. Sometimes players just fit better in a different team.

Tottenham’s campaign begins at home to Burnley and the early fixtures are generally attractive.

But competition for places is currently strong. Although Frank won’t ignore the league like Ange Postecoglou did near the end, there’ll still be rotation once the Champions League gets underway after Gameweek 4.

Sam reckons a better, more reliable Spurs attacker will emerge for investment.

“I don’t think he comes in as the best Spurs attacker to own. I’d still rather go for Solanke. And depending upon who we see playing in the Damsgaard role during friendlies and the Super Cup, I’d rather have them. If it’s Kulu or if it’s Madders, he’ll be high on my wishlist.” – Sam Bonfield from FPLFamily

“It doesn’t make me feel lots of joy, as a Spurs fan. And as an FPL manager, I’m very lukewarm to this one. Whereas last summer, when we got Solanke, I ripped my FPL team up to bring him into it.” – Sam Bonfield from FPLFamily

Initially priced at £6.5m both times, this high-profile move probably keeps him there for 2025/26, rather than dropping to £6.0m.

As exciting as Kudus can be, we need lineup answers from their final friendly and upcoming European Super Cup encounter.

FPL Marc Broadcaster, writer and overthinker. Hoping that ‘differential potential’ will catch on.

33 Comments Login to Post a Comment
  1. PartyTime
    • 4 Years
    4 months, 26 days ago

    Oh here we go again! Repeat of Roland Garros final.

    Sinner vs Alcaraz in Wimbledon, another must-watch encounter.

    1. Nightcrawler
      • 6 Years
      4 months, 26 days ago

      Alcaraz the better mover on grass and fav here but sinner more consistent overall player... if sinner has good odds I'd put money on him to win but I don't gamble

      1. PartyTime
        • 4 Years
        4 months, 26 days ago

        Huh?!… but Sinner defeated him on grass court in 2022. It will be intense, he would be eager to avenge his defeat in France last month.

      2. PartyTime
        • 4 Years
        4 months, 26 days ago

        A set each( at least one player to win a set) / Alcaraz win is the safe play but I want Sinner to win. So it feels odd to gamble on this.

    2. TheBiffas
      • 5 Years
      4 months, 26 days ago

      Alcaraz has that clutch factor I think he'll edge it

      1. PartyTime
        • 4 Years
        4 months, 26 days ago

        Yeah. The Mo Salah of ATP. Still think Sinner could edge it. Currently 50-50 on both.

  2. Mother Farke
    • 1 Year
    4 months, 26 days ago

    If I'm not mistaken, tomorrow has the first pre-season friendlies featuring Premier League sides, right?

    We are so back.

    1. Qaiss
      • 9 Years
      4 months, 26 days ago

      Just hope they haven’t changed too much with the game

      1. All de Gea no iDier
        • 7 Years
        4 months, 26 days ago

        The game, i.e. premiership football has changed far more than fpl has. That's the problem.

  3. Eyes of Blue
    • 3 Years
    4 months, 26 days ago

    West Ham fan here. If Frank plays him on the left, then he will have wasted £55m. He doesn’t have the creativity or crossing ability to play as a more traditional winger (i.e. Elanga last season). He needs to play on the right wing to allow him to cut inside onto his favoured left foot.

    Even though his underlying stats were better for the most part last season, the reason his G+A were higher the season before is because the way we played under Moyes (low block, quick counter attacks) suited him so much better. His biggest strength by far is his dribbling, and inviting teams onto us meant he had a lot more space to run with the ball with on counter attacks. He was put in positions and situations that suited him better, and thus had better output despite having less chances.

  4. FPL Brains
    • Fantasy Football Scout Member
    • Has Moderation Rights
    • 14 Years
    4 months, 26 days ago

    What's the thoughts on Madueke to Arsenal?

    Seems like a lot of money (unless they've got it to spare) on a back up player.

    1. have you seen cyan
      • 6 Years
      4 months, 26 days ago

      Seems like a big waste of money to me. A very selfish player.

    2. Nightcrawler
      • 6 Years
      4 months, 26 days ago

      One dimensional player.

      1. Qaiss
        • 9 Years
        4 months, 25 days ago

        He's much better than Martinelli, so can't be that upset about it if they want to play him on the left

    3. F4L
      • 10 Years
      4 months, 26 days ago

      is there a chance arteta is trying to recreate the spark Sane had at LW for City. didnt realise madueke played on the left last few matches of the season + final. would allow mls to invert, saka can have overlap with white/timber at rb, rice lcm giving the attacking support on the left, allowed to hit the box more with zubimendi protecting behind. feel like would be nice to see a return of the touchline winger hitting the byline instead the constant cutting inside that has become the preferred tactical option from wingers, clogging up the play esp if full back inverts. although whether madueke is the right man for the job dont know.

      if its back up for saka then is waste agreed, especially when nwaneri should be developing and being used more

    4. Bushwhacker
      • 6 Years
      4 months, 26 days ago

      Arsenal spending money on players they don't need is tradition as this point. Another 1/2 billion quid and Arteta might win something. But probably not.

    5. Count of Monte Hristo
      • 12 Years
      4 months, 26 days ago

      It’s become typical for Arsenal to identify the areas they need strengthened and sign players on the contrary.

      Do we need a first choice LW? Yes

      Will we ignore that and overpay for a backup RW? Yes

    6. The Knights Template
      • 12 Years
      4 months, 26 days ago

      As a Liverpool fan I think it’s a great move!

    7. The Sociologist
      • 6 Years
      4 months, 25 days ago

      Trying to view this as a £50m investment in keeping Saka at his best. He’s obviously been overworked the last few seasons, so if having more rotation with Madueke (who is a very capable and direct backup) helps keep Saka fit and firing, then I don’t mind it. Arsenal were exposed for their lack of cover on the wings last season so it does need addressing.

      I think some of the frustration at the signing comes from the timings of it. If statement signings for Eze and a No. 9 had already been wrapped up by now then I think fans would be taking this in their stride a bit more.

      1. The Sociologist
        • 6 Years
        4 months, 25 days ago

        However, I think if Madueke has been bought to play primarily on the left wing, then I think fans have had their heads turned by the links to Rodrygo - who is perceived as a real game changer, and can help take Arsenal to the next level.

    8. Qaiss
      • 9 Years
      4 months, 25 days ago

      If it stops us signing players in other position, it will be a waste of money and people will rightly be angry. If we sign Gyokeres and Eze, everyone will forget about it

  5. Moon Dog
      4 months, 26 days ago

      Munoz flirting with other clubs.

      "I want to play for the best teams in the world, but they haven't spoken to me directly. I dream and work every day to achieve it, and I hope it can happen as soon as possible. I hope it's in this window, but if not, I'm very happy at Crystal Palace." - Munoz to Win Sports TV

      As a 29 year old wingback, he's probably worried he's running out of eggs.

      1. Qaiss
        • 9 Years
        4 months, 25 days ago

        2 years ago no-one knew who he was. Starts talking like this when Palace gave him his chance

    • Mother Farke
      • 1 Year
      4 months, 25 days ago

      Happy "start of pre-season" day all!

    • 1justlookin
      • Fantasy Football Scout Member
      • 14 Years
      4 months, 25 days ago

      Kudus clearly going to play on the right which means Johnson will be back up.

      Johnson will also battle for the LM spot with Son & Tel IMO

      I think Maddison/Kulu will be the AM

    • RedLightning
      • Fantasy Football Scout Member
      • Has Moderation Rights
      • 15 Years
      4 months, 25 days ago

      FPL's essential updates to prepare for the new season seem to take longer every year - why?
      2020: 3 days; 2021: 4 days; 2022: 7 days; 2023: 10 days; 2024: 16 days so far.
      Last season's launch date of 17th July was the latest since the 19th July launch in 2016 (apart from 2020, when it launched on 15th August after the 2019-20 season had finished late because of COVID).

      1. Holmes
        • 12 Years
        4 months, 25 days ago

        I think they are delaying due to CWC this time.

        1. RedLightning
          • Fantasy Football Scout Member
          • Has Moderation Rights
          • 15 Years
          4 months, 25 days ago

          Last season the 2024 Men's Euros didn't finish till on 14th July, but FPL finished their essential updates on 4th July, started revealing prices on 11th July (before the Euros had finished) and launched on 17th July.
          So that didn't stop them completing their essential updates quicker and starting the price reveals earlier last time.
          Even if they are waiting for the CWC to finish before starting to reveal prices, that still doesn't explain whey the updates are taking so long.

          1. Men in green tights
            • 7 Years
            4 months, 25 days ago

            You never know they might have made a big change or two.

            1. RedLightning
              • Fantasy Football Scout Member
              • Has Moderation Rights
              • 15 Years
              4 months, 25 days ago

              I expect they will have made a few big changes, but why have the lengths of the updates been increasing in previous recent years too?
              Could they perhaps be deliberately delaying the end of the update till they're ready to start revealing prices without a week's gap in between (which might perhaps be early next week, after the end of the CWC)?